Entrepreneurs inevitably face enterprise-threatening crises, and even career-threatening crises, but few are even remotely prepared. In this case, a 35 year old Central American entrepreneur faces a crisis in his nine month old business and perhaps the crisis of his career when he learns that the dairy products his firm has distributed are dangerously contaminated.
The heart of the discussion focuses on what the protagonist does or can do during, before, and after the crisis. With discussion and supplementary readings, students can begin to understand what happens in a crisis; how to better cope with the resultant stressors, emotions, and other pressures; how to define priorities in the midst of an emergency; how to prepare for crisis, how to prevent, avert or mitigate it; and, ultimately how to learn and grow stronger from crisis.
Contact me also for information about Case Writing, Case Research or other Research and Research Writing workshops or see also my research web page.